Residents in Princes Risborough are being asked to be wary as a phone scam is taking over the town.

Val McPherson, who is the vice chair of the town’s and district Neighbourhood Watch Association, revealed that the scam began in Longwick and could potentially spread to Princes Risborough and neighbouring hamlets.

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She said: “A well-spoken lady rings from a number 01753 798836 stating she is either the local health co-ordinator, for Lower Icknield Way, Longwick, asking the co-ordinator if she would like a red button that hangs around your neck on a chord.

"If you are unwell or need help you press the button.

“They only cost £1 to buy this product but you need to pay £2 a week.

“The person was told she was not interested and was just about to say thank you when the line went dead.

“The second co-ordinator received a similar message but this time the lady on the phone changed her introduction claiming she was from the Local Rescue Service currently working in Longwick.

“She was trying to sell personal alarms and wanted to try and fix up an appointment so that someone could visit.

“Once again she was being told she was not interested when the phone went dead.

"On ringing this number back it just plays music.

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“I did ring the red button company based in Hitchin, Herts and asked if they have operatives that work under their business trying to sell items, or cold calling.

“The reply was they never ring up out of the blue and do not have any operatives selling their products in this way.

“The number I gave they did not recognise either.

“This scam has been reported to Action Fraud and Trading Standards.

“If you receive a cold call like this do not engage in conversation just put the phone down.”

Alternatively, call the non-emergency number 101 if you would like to report it.