Black Friday sales were underway in a bargain fashion store in Buckinghamshire.

Shoppers rushed to take advantage of discounts at Newlife the Charity for Disabled Children in High Wycombe on Friday, November 24.

The store in Eden Centre sells new women, men and children’s fashion, shoes and accessories at rock bottom prices donated to Newlife by hundreds of high street brands such as River Island, Mint Velvet, Boden and White Company among others.

Proceeds from Newlife support disabled and terminally ill children and their families with specialist equipment like beds, wheelchairs and buggies and sensory toys.

Bucks Free Press: Newlife on Black FridayNewlife on Black Friday (Image: Newsquest)

Newlife’s head of retail Carole Simpson said the store is like “charity TK Maxx but much better value.”

“Definitely come here first,” she told bargain hunters. 

One of the shoppers browsing the huge selection, including a special party section with sequined clothing, was Claire Hodge, who had travelled from London unaware of what Newlife was like and that it supported children.

She said: “I can’t believe this place, it’s so good. It’s my first time here and I came with my cousin who told me about it.

Bucks Free Press: A mum Claire Hodge said she was amazed by the choice at NewlifeA mum Claire Hodge said she was amazed by the choice at Newlife (Image: Newsquest)

“It’s amazing, the selection they have and how many sizes. I’ve been sending pictures to my daughter asking if she wants anything. I’ll definitely come back again.”

Carole Simpson said the Black Friday weekend had already been “absolutely brilliant," with 50 percent off on clothing under £10. 

READ MORE: New High Wycombe Gift Card now available to spend in town centre

“It’s a charity but most charities as we know sell pre-loved or donated, but our USP is really cool. We don’t sell second-hand, everything we sell has been donated by well-known high street retailers and it’s never been worn," she said. 

Bucks Free Press: Newlife's head of retail Carole SimpsonNewlife's head of retail Carole Simpson (Image: Newsquest)

“It’s good for the children, who are the beneficiaries and their families, but also for the consumer because they are getting fantastic offers and in these times of austerity it’s a win-win. We went to see what bargain fashion store Newlife offers on #BlackFriday ♬ Style (Taylor's Version) - Taylor Swift

“Also, with the global imperative around sustainability, and it’s well documented that the fashion industry has contributed somewhat to that, but Newlife prevents an awful lot of stuff from going to landfill. So it’s a triple win.”

Discounts at Newlife don't end on Black Friday. 

Bucks Free Press: Women's shoes in Newlife Women's shoes in Newlife (Image: Newsquest)

On Saturday, Sunday and Cyber Monday everything is 50 percent off online and 50 percent off all clothing under £10 in store plus further discounts between November 28-30

Newlife store is located next door to Boots in the Eden Shopping Centre. 

Bucks Free Press: Some of the men's clothing Some of the men's clothing (Image: Newsquest)