A cinema in High Wycombe hopes to raise vital funds for charity tomorrow by celebrating Ben & Jerry's Free Cone Day.
Empire Cinemas, on Crest Road, will celebrate the world-famous ice cream brand's annual giveaway tomorrow from 12pm to 8pm.
Film fans can enjoy a free scoop of ice cream when they visit and donate money to MacMillan Cancer Support at the same time.
The cinema chose the cancer charity in memory of their colleague Adel Smith-Duffield, who passed away in October 2014.
Over a million free scoops of ice cream are set to be given away across the world tomorrow, in a tradition that was started by founders Ben Cohen and Jerry Greenfield in 1979.
After a successful first year in business, the ice cream entrepreneurs wanted to thank their local community for their support with free scoops of their concoctions.
Gordon MacDonald, Retail Manager for Empire Cinemas, said: “Ben & Jerry’s are a key part of our cinema experience and we’re delighted to welcome Free Cone Day again to our cinemas.”
Donate to MacMillan online at www.justgiving.com/EmpireCinemas and show your support by tweeting @Empire_Cinemas and @macmillancancer with #freeconeday.
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