CHRISTMAS party-goers are being warned to think about the consequences before they have a drink and get behind the wheel during as a drink-driving crackdown launches in Bucks for the festive period.

From Sunday, December 1, Thames Valley Police and Hampshire Constabulary Joint Roads Policing will be working together to conducting more cross-border operations than ever before in a bid to cut the number of people harmed on our roads.

The initiative follows last year’s enforcement activity, which saw 6,585 drivers breathalysed by TVP between December 1, 2012, and January 1, 2013.

The campaign is part of a national crackdown by the Association of Chief Police Officers (ACPO) and the Department for Transport (DfT), aimed at reducing the number of people killed and injured on our roads by people who drink or take drugs and drive.

Ch Insp Henry Parsons, of Roads Policing for Thames Valley Police and Hampshire Constabulary, said: “We are asking the public to be safe rather than sorry. Collisions involving alcohol or drugs not only devastate the lives of victims and their families, they also ruin the lives of offenders, who could face a lengthy driving ban or imprisonment.

"As well as having to live with the lifelong guilt of having killed or injured someone through their reckless behaviour, offenders could also lose their job, home and their livelihood.

“If you are going out and know you will be drinking, organise alternative transport or a designated driver to ensure everyone is able to enjoy the festive period safely.”

Impairment through drugs and/or alcohol influences both the risk of a road collision and the severity of the injuries that result from these collisions.

Across the Thames Valley, Hampshire, and the Isle of Wight, 68 people were killed or seriously injured last year (Jan-Dec 2012), where alcohol was a factor in the collision (61 seriously injured and 7 killed). In the first eight months of this year (Jan-Aug 2013), 38 people have been killed or seriously injured where alcohol was a factor in the collision (six killed and 32 seriously injured).

In addition, many people are not aware of the continuing effects of alcohol the morning after. In many cases, alcohol is still present in the body and will be identified during the breath test.

The overall aim of the campaign is to reduce the number of people killed or seriously injured as a result of drink driving and to convince drivers that a conviction for drink/drug driving has the potential to ruin their life.

Thames Valley Police, Hampshire Constabulary and ACPO hope that understanding the consequences of their offending will deter people from being so irresponsible. A night in police cells sobering up with the possibility of being charged and going straight to court, followed by a lengthy ban, are the reality.

The Joint Roads Policing Unit will conduct road safety checks at all times of the day and night across the Thames Valley and Hampshire.

Drivers will be asked to provide a specimen of breath in accordance with the Road Traffic Act 1988. Where there is no suspicion of alcohol, no moving traffic offences being committed, or no involvement in a collision, drivers will be offered the opportunity to participate in the campaign and provide a sample on a voluntary basis. Police say they will explain the reasons for these checks to drivers and ask for the motoring public’s support.

Officers will also record additional information about those stopped, relating to what age bracket they fall into. This data will be provided to the DfT, who will analyse it to understand the level of drink-driving nationally and the correlation between age and drink-driving behaviour.

Officers across the Thames Valley and Hampshire will be wearing purple ribbons in memory of those killed on our roads as a result of drink-driving. The purple ribbon is linked to the tragic death of 10-year-old Evey Staley in the Isle of Wight last August.

Evey was just 10-years-old when she was killed by a driver under the influence of alcohol and cannabis, who was later sentenced to ten years’ imprisonment. Purple was Eveys favourite colour.

The total number of breath tests in Bucks during last year's Christmas campaign was 1,142, with a total of 53 arrests made in the county following positive breath tests.

If you see anyone who drinks or takes drugs and then drives, call the police on 999. To report any other incidents of drinking or drug taking and driving, where there is no immediate threat to the public, call the police via 101 or call the charity Crimestoppers anonymously on 0800 555 111.