University website shoots up rankings table

University website shoots up rankings table

University website shoots up rankings table

First published in News Bucks Free Press: Photograph of the Author by

A UNIVERSITY'S website has leapt up the rankings table for both performance and ease of use.

Buckinghamshire New University has been named as the ‘biggest climber’ in a league table ranking the best and worst performing websites at higher education institutions in the UK.

The University, in Queen Alexandra Road, High Wycombe, rose a massive 247 places to 86th position in the quarterly Sitemorse ranking, which evaluates 339 institutions offering higher education qualifications and is produced from more than 238 million checks assessing all aspects of websites’ functionality.

Bob Cozens, Director of Marketing & Student Recruitment at Bucks New University, said of the University’s rise up the rankings: "This is excellent news and we are delighted to see that the changes and improvements we have made to the website have had such a dramatic effect.

"Integral to the brief for the recent redesign of the Bucks website was to achieve a clean design and ease for users to find what they were looking for. Key improvements include introducing a courses drop-down section to make it easier to browse the courses by subject area; the ability to run visual campaigns on the homepage; and an improved news and events section.

"Websites are an important element of the marketing mix in attracting prospective students and other key stakeholders to the University and I was keen that the new design should provide an attractive shop window to the University, clearly showing what we have to offer."

Warwickshire College topped the Sitemorse league table whilst Royal Conservatoire of Scotland brought up the rear of the rankings.

A full report was featured in the magazine, Times Higher Education.

Comments (3)

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11:28pm Sat 8 Mar 14

yog says...

Slow news day?
Slow news day? yog
  • Score: 0

11:34pm Mon 10 Mar 14

Undercover Euro Yob says...

There's no need to be dismissive like that yog - after all the University rose 247 places to 86th position in the quarterly Sitemorse ranking, which evaluates 339 institutions offering higher education qualifications and is produced from more than 238 million checks assessing all aspects of websites’ functionality - this not something to be brushed aside lightly.
There's no need to be dismissive like that yog - after all the University rose 247 places to 86th position in the quarterly Sitemorse ranking, which evaluates 339 institutions offering higher education qualifications and is produced from more than 238 million checks assessing all aspects of websites’ functionality - this not something to be brushed aside lightly. Undercover Euro Yob
  • Score: 2

11:36pm Mon 10 Mar 14

Undercover Euro Yob says...

* ... this IS not something to be brushed aside lightly.*


Anyway that's enough helpful commenting for one evening.
* ... this IS not something to be brushed aside lightly.* Anyway that's enough helpful commenting for one evening. Undercover Euro Yob
  • Score: 1

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