An entrepreneur from Marlow is celebrating going global after a crowdfunding drive for his innovative product "went nuts" and smashed its target in the first hour.

Matt Judkins, founder of Made in Mind, is taking on the Americans from an office above the High Street with his award-winning foldable plug concept the Mu.

Along with his team, he launched a crowdfunding initiative this week to raise funds for a new international version - which reached its $10,000 fundraising goal in less than an hour.

Matt said: "It’s been brilliant. You put it up there and you think you’re sitting on something great but you never know.

"We reached it in 40 minutes and then you know this is really something – it’s going nuts.

"Crowdfunding like this is in its infancy, but the product we know is great. We’ve always had a great following in the UK and this was to get them along for the ride and take this global."

Launched in 2010, the Mu is the first mains plug in the world to fold flat, and won multiple design accolades including recognition by vacuum tycoon James Dyson.

Patented internationally, it is takes up 70 per cent less space than a conventional mains plug.

And the latest fundraising drive - which broke the $40,000 mark in under a day - aims to take on big hitters across the Atlantic with its interchangeable international version.

Matt and his team are already working with manufacturing contacts in California and will travel to the US this year to market their unique product.

A thriving entrepreneurial scene has sprung up in central Marlow, including start-ups The Like Minded and Vimoir along with Made in Mind.

And Matt said he hopes to take this success to a global stage to put Marlow’s creative scene firmly on the map.

He said: "Our market historically has been in the UK and Hong Kong, but now we are working without borders.

"We’re doing lots of work on the West Coast [USA] at the moment, and all that from right here in Marlow.

"It will be really interesting to see how it translates to America, it’s such a huge market. Taking on the Americans from a small studio in Marlow, who’d have thought it?"