A 99P Store - the fastest growing discount retailer in the UK - is the latest shop to fill a High Wycombe High Street shop left vacant after the launch of Eden.

On Friday morning, a new 99P shop - where every product is on sale for the standard price of 99 pence - will open in the former Superdrug, which moved to Eden a fortnight ago.

On Friday and Saturday, entertainers will greet customers and the first 99 people to spend more than £20 can buy a DVD player for only 99p.

Georgina Brander, 99P Stores' marketing assistant, said: "We expect huge queues at our store opening and 1000's of customers, so come early to avoid disappointment."

The store will bring 30 new full, part time and weekend jobs to the town.

The discount retailer has been going since 2001 and the High Wycombe branch will be it's 57th outlet. In December 2006, 99P Stores reached number 19 in The Sunday Times Fast Track 100 League Table.