A TIKTOK famous farmer from Buckinghamshire joined forces with Claudia Winkleman for a fun campaign with Head & Shoulders.
Strictly TV presenter Claudia joined the recent social media trend where TikTok users post hilarious ‘I don’t have dandruff’ videos.
Claudia made the trip to Farmer Will’s Aylesbury farm to live the life of a ‘farmfluencer’.
Farmer Will has almost one million followers and 28 million likes.
He mucked around in the pig pen and hung out by the haybales to shoot their very own Head & Shoulders TikTok video.
Claudia said: “Because of Head & Shoulders (the love of my life) I have a very happy, flake free scalp. But when I saw all these TikToks popping up about these new Head & Shoulders ambassadors, I had to go and see them to learn the tricks of the trade. I’m now a self-proclaimed ‘Norma ambassador’ but I do think Farmer Will needs to put a shirt on”.
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