Boots is giving away free No7 goody bags worth £100 to lucky customers at a Buckinghamshire store this week. 

The beauty and pharmacy giant is holding an event to launch a new product aimed at reversing the signs of skin damage. 

The first 70 people to arrive at the event at Boots Crown Walk in Milton Kenyes on Wednesday, April 12, will receive a bag filled with £100 worth of skincare products from their brand new range. 

No7 announced the launch of No7 Future Renew, last week. The collection of four skincare products claims to reverse the appearance of multiple signs of skin damage.

The range contains a ‘super peptide’ blend that the brand says is proven to harness the skin’s natural repair process.

A No7 spokesman said: "The super peptide blend – which represents the biggest cosmetic science innovation in No7’s history – contains two brand-new chemical entities, a patent-pending world-first technology that cannot be found in any other product.

"No7 Future Renew and its super-peptide blend have been developed following 15 years of research and innovation using scientific methods and approaches that are more akin to medical research and rarely seen in cosmetic product development."

The product was developed by No7’s team of scientists, based at No7’s scientific research labs at the Boots campus in Nottingham.

It comes as research by the brand found that 70 per cent of women in Milton Keynes recognise that they haven’t always looked after their skin and would like to go back in time.

Not drinking enough water, picking spots and not always wearing SPF are the three biggest skincare mishaps cited by women from Milton Keynes who were polled.

To mark the product's launch in Milton Keynes this week, customers are invited to Boots Crown Walk for an exclusive in-store event.

The first 70 customers in the queue when the store opens at 9am, will receive a free goody bag worth over £100, as well as complimentary fizz and cupcakes.

“Skin damage happens throughout our lives and is caused by multiple factors including sun exposure, environmental pollution, stress, sleep, temperature and nutrition,” said No7’s Head of Science Research Dr Mike Bell.

“The new peptide blend effectively tricks the skin into thinking that it has been damaged which leads to renewal of key proteins such as collagen and fibrillin. It therefore supports skin’s natural self-repair mechanisms, targeting signs of cumulative damage both on and under the surface. This is a world-first technology only available from No7. We believe it is going to be a game changer for consumers.”

The range will be sold exclusively at Boots from Wednesday, April 12. 

The brand said the new line has undergone the most extensive and diverse testing programme in No7’s history – 37 studies on more than 4,200 people, including two clinical trails and 23 user trials. More than half (51 per cent) of the total testing group had skin of colour.