A SURVEY from The Chartered Institute of Marketing shows firms are spending more and more of their marketing budgets targeting customers on the Internet.
The Marketing Trends Survey from the Cookham-based organisation reveals that there has been an average 7.4 per cent increase in spending predicted across all companies for Internet marketing.
This compares with a 3.3 per cent increase in planned advertising spending and only a 1.5 per cent increase in sponsorship cash.
The CIM said the huge potential of the Internet is beginning to be realised.
Ray Perry, director of marketing at the CIM, said: "Marketers are taking control of what is one of the most powerful communication tools of this age. The fact that the Government is now beginning to communicate with voters via the Internet is yet more proof that the information revolution is well and truly upon us.
Pauline Bickerton, of Internet marketing company, MarketingNet, said: "The Internet is not about computers, it's about communication and it is exciting to see it deliver real business benefits when driven by marketing people."
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