Collaboration is key to achieving the long list of objectives for Marlow, according to the councillor masterminding the ten-year ‘Vision’.

Cllr Jocelyn Towns said while good progress is being made with objectives like ridding the town of litter and improving council communications, help is needed in all areas.

The Vision plan aims to improve everyday life for Marlovians with a series of events and improvements in areas such as environment, communications, transport and culture.

And the former mayor made a call for enthusiasts to come forward and assist with a long-term ambition to create a children’s literary festival in the town each year.

She said: "The whole idea of the vision is to engage with people who to help us achieve what we want to deliver for the town.

"We want to engage with interested parties and also those more expert than us in certain areas, as it would be wrong for us to take on things we couldn’t deliver quality on.

"The literary festival is a fabulous idea but again needs someone with expertise. It will take us time to do the research, and if there’s another group out there doing something similar that’d be fantastic.

"Collaboration is key and vital for us to deliver on the vision."

Cllr Towns praised groups such as Transition Town Marlow, which holds a market every month and is working with the council to establish a community orchard.

And after a successful series of ‘plastic-bag free’ days last year, she is planning another round of promotional events to clean up Marlow and keep it litter free.

A range of ideas to improve the town have been completed since the initiative was launched in 2012, including making the town more pleasing on the eye with an emphasis on extra greenery, more trees, floral displays and hanging baskets.

And with the emphasis on collaboration, Cllr Towns said the council is flexible to new ideas but stressed funding remains tight.

She said: "I am really pleased with what we have done so far, it is a living vision, not something set in stone.

"Three years ago this is what we wanted to do and we’ve got to grow and develop with that. Some ideas change over time and we want people to buy into that.

"If we had bottomless pits of money we could do a lot more but we don’t unfortunately. But we always work to provide more each year than the previous year on the basis of not putting up the precept."